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Strict Standards: Redefining already defined constructor for class WP_Object_Cache in /homepages/4/d219449114/htdocs/wordpress/wp-includes/cache.php on line 384

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Strict Standards: Declaration of Walker_Page::start_el() should be compatible with Walker::start_el($output) in /homepages/4/d219449114/htdocs/wordpress/wp-includes/classes.php on line 541

Strict Standards: Declaration of Walker_Page::end_el() should be compatible with Walker::end_el($output) in /homepages/4/d219449114/htdocs/wordpress/wp-includes/classes.php on line 541

Strict Standards: Declaration of Walker_PageDropdown::start_el() should be compatible with Walker::start_el($output) in /homepages/4/d219449114/htdocs/wordpress/wp-includes/classes.php on line 560

Strict Standards: Declaration of Walker_Category::start_lvl() should be compatible with Walker::start_lvl($output) in /homepages/4/d219449114/htdocs/wordpress/wp-includes/classes.php on line 659

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Strict Standards: Declaration of Walker_Category::start_el() should be compatible with Walker::start_el($output) in /homepages/4/d219449114/htdocs/wordpress/wp-includes/classes.php on line 659

Strict Standards: Declaration of Walker_Category::end_el() should be compatible with Walker::end_el($output) in /homepages/4/d219449114/htdocs/wordpress/wp-includes/classes.php on line 659

Strict Standards: Declaration of Walker_CategoryDropdown::start_el() should be compatible with Walker::start_el($output) in /homepages/4/d219449114/htdocs/wordpress/wp-includes/classes.php on line 684

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os-studio » Blog Archive » Histoire d’un logo
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Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /homepages/4/d219449114/htdocs/wordpress/wp-includes/kses.php on line 691

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Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /homepages/4/d219449114/htdocs/wordpress/wp-includes/kses.php on line 627

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /homepages/4/d219449114/htdocs/wordpress/wp-includes/kses.php on line 691

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /homepages/4/d219449114/htdocs/wordpress/wp-includes/kses.php on line 692

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /homepages/4/d219449114/htdocs/wordpress/wp-includes/kses.php on line 627

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /homepages/4/d219449114/htdocs/wordpress/wp-includes/kses.php on line 691

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /homepages/4/d219449114/htdocs/wordpress/wp-includes/kses.php on line 692

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /homepages/4/d219449114/htdocs/wordpress/wp-includes/kses.php on line 627

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /homepages/4/d219449114/htdocs/wordpress/wp-includes/kses.php on line 691

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /homepages/4/d219449114/htdocs/wordpress/wp-includes/kses.php on line 692

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /homepages/4/d219449114/htdocs/wordpress/wp-includes/kses.php on line 627

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /homepages/4/d219449114/htdocs/wordpress/wp-includes/kses.php on line 691

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /homepages/4/d219449114/htdocs/wordpress/wp-includes/kses.php on line 692

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /homepages/4/d219449114/htdocs/wordpress/wp-includes/kses.php on line 627

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /homepages/4/d219449114/htdocs/wordpress/wp-includes/kses.php on line 691

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /homepages/4/d219449114/htdocs/wordpress/wp-includes/kses.php on line 692

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /homepages/4/d219449114/htdocs/wordpress/wp-includes/kses.php on line 627

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /homepages/4/d219449114/htdocs/wordpress/wp-includes/kses.php on line 691

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /homepages/4/d219449114/htdocs/wordpress/wp-includes/kses.php on line 692

Strict Standards: mktime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/4/d219449114/htdocs/wordpress/wp-includes/functions.php on line 12

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/4/d219449114/htdocs/wordpress/wp-includes/functions.php on line 21

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/4/d219449114/htdocs/wordpress/wp-includes/functions.php on line 23

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/4/d219449114/htdocs/wordpress/wp-includes/functions.php on line 25

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/4/d219449114/htdocs/wordpress/wp-includes/functions.php on line 26

Strict Standards: mktime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/4/d219449114/htdocs/wordpress/wp-includes/functions.php on line 12

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/4/d219449114/htdocs/wordpress/wp-includes/functions.php on line 21

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/4/d219449114/htdocs/wordpress/wp-includes/functions.php on line 23

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/4/d219449114/htdocs/wordpress/wp-includes/functions.php on line 25

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/4/d219449114/htdocs/wordpress/wp-includes/functions.php on line 26

Histoire d’un logo


Strict Standards: mktime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/4/d219449114/htdocs/wordpress/wp-includes/functions.php on line 12

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/4/d219449114/htdocs/wordpress/wp-includes/functions.php on line 21

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/4/d219449114/htdocs/wordpress/wp-includes/functions.php on line 23

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/4/d219449114/htdocs/wordpress/wp-includes/functions.php on line 25

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/4/d219449114/htdocs/wordpress/wp-includes/functions.php on line 26
octobre 17th, 2007 by admin

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /homepages/4/d219449114/htdocs/wordpress/wp-includes/formatting.php on line 82

Les origines du logo Ecureuil

Après la fourmi, l’abeille, puis la ruche, successivement élues comme emblème par les Caisses d’épargne jusqu’à la deuxième guerre mondiale, est apparu l’écureuil.

L’idée de choisir ce nouveau symbole est venue suite à un concours, lancé en 1942 par René Laurent à son retour de captivité, lorsqu’il était directeur-adjoint du Bureau central des Caisses d’épargne. Destiné à encourager l’épargne, ce concours de contes et nouvelles était ouvert aux prisonniers de guerre français en Allemagne.

Le premier prix fût décerné à William Bate pour son conte Didy et Rascassot . Ce récit « renouvelle le genre des fables en faisant application à l’épargne » dira alors René Laurent qui le choisira comme emblème des Editions de l’Epargne dont il était directeur.

Le logo Ecureuil au fil des ans : 1950 - 1960 - 1965 - 1968 - 1975 - 1983 - 1991

L’histoire de Didy et Racassot

C’est l’histoire de Didy, l’écureuil, mascotte d’un prisonnier qui, un jour où lui et ses compagnons d’infortune étaient particulièrement tourmentés par la faim, envisagèrent de manger le petit animal… Ils allèrent donc débusquer Didy dans le chêne qui lui servait d’abri. Après avoir pratiqué une ouverture dans le tronc, l’arbre se vida de son contenu : noisettes, biscuits, amandes, mille choses données à Didy que ce maître banquier avait épargné à l’insu du groupe de prisonniers qui récupérèrent de quoi tenir une semaine et grâce à son sens de l’épargne, l’écureuil eût la vie sauve.

1950 1960



Au fil des années, il a évolué, tout en restant très figuratif lors des versions de 1960 et de 1965, date à laquelle il s’inscrit dans un cercle. 1965

En 1968, il est stylisé, plus géométrique, caractérisé par quatre traits horizontaux au sommet de sa queue. Mais, comme ses prédécesseurs, il est tourné vers la gauche, semblant regarder le passé.

En 1975, sa silhouette s’étoffe un peu et surtout il change de sens pour aller vers l’avenir.

En 1983, les caisses d’épargne sont reconnues en tant que réseau à part entière du système financier français et consacrées établissements de crédit à but non lucratif, l’écureuil apparaît alors plus dodu et s’inscrit dans un carré. Il accompagne désormais toutes les campagnes publicitaires des Caisses d’épargne et leur identification avec l’animal se fait dans l’esprit du public.

Le 29 octobre 1991, pour consacrer un nouveau schéma d’organisation des Caisses d’Epargne, le logo se métamorphose complètement adoptant un style « high tech » pour illustrer la technicité, la compétence et la modernité avec un nouveau dessin, lignes en mouvement, sur un carré, signe de force, composé de plusieurs éléments. Sa structure plus élaborée symbolise la diversification des activités et des produits proposés par la Caisse d’Epargne. Sa couleur rouge évoque le dynamisme commercial.

Aujourd’hui, l’écureuil a acquis une vraie reconnaissance dans le monde français de la marque. Depuis quelques années, il figure dans une saga animalière, évoluant dans un monde de fables dont il est le héros accompagné d’ours, de canards, de chiens, de marmottes, etc… qui participent avec lui à la communication des Caisses d’épargne.

Source : http://www.groupe.caisse-epargne.com/

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